Blërg.

It is perhaps one of our larger ‘whoopsie-daisy’ moments, we’ve just discovered that we’ve all been pronouncing IKEA wrong.

And misery loves company so come along as we share the news of our collective failure.

We noticed the reveal thanks to YouTuber MacDoesIt who shared the info via Twitter, casually dropping the hard truth of our ignorance in 280 characters or less.

“So IKEA is pronounced like (EE-key-uh) not (EYE-key-uh) and no one was gonna tell me?” he wrote – which is technically a little incorrect – it’s EE-kay-uh.

But, it isn’t all bad news.

The word has technically been adapted for English-speaking audiences, heck ads and even the below translation guide all say ‘EYE-key-uh’ as an acceptable alternative…

But it still stings, ya know?

We also stumbled upon this little tidbit which explains the capitalisation of IKEA (and proves it’s not shouty caps as we assumed):

All in all, it’s been a big day for learning about IKEA.

Listen via the Star 104.5 Player, download it now via the App Store or Google Play and take Star 104.5 wherever you go.

WATCH: Wake up with a laugh and join Rabbit & Sarah for Breakfast, weekdays, 6am-9am.

SEE MORE: New Surf Lodge At Wisemans Ferry On Track To Open Soon

Image: Getty / Bloomberg Contributor

By Ally Parker

Catch up on the latest episode of the Rabbit & Sarah Podcast here!